I will list on page and off page variable for Search Engine Optimization (SEO).

Variables that affect ranks in a positive way (these factors probably will not change over time, these are some of the most important variables):

Keywords in your copy.
• Link popularity.
• Keywords in the title tag.
• Listings in directories.

Variables that affect ranks in a negative way (these factors probably will not change overtime):

• Spamming by using the same word or phrase several times in your title, meta tags, or text.
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If you think about Search Engine Optimization(SEO), you should think like marketer(offline) to market their product. They should be always and always think as customer. What about SEO? Customer of SEO is search engine not visitor. If you want to get good rank at search engine, you should understand how search engine know your site.

One thing to tell search engine that your site still "live" is with update your content. By updating content regularly, search engine will know your site is live and live.

For developing search engine friendly website, needed some criteria should present. By using this checklist you can be sure that the sites you build are not only easy to use and informative to the target audience but are also going to stand the greatest chance of ranking well on the major search engines and directories.

Please note, that there is a stark difference between search engine ‘friendly’ and search engine ‘optimised’. It is one thing to design or program a site which is compatible with search engines. It is quite another to actually optimise the website through the use of correct keywords, good quality copy, properly written Meta tags, etc.

If you see this blog, you have see one of drupal's blog. Drupal is one of the best CMS to get high rank SEO side.

At this time, for keyword "master seo", this blog get first. So what's the secret?

I think i have not any secret. I'll share SEO part of drupal that i called drupal on page seo. for the first times, i'll begin with list of drupal module for SEO.